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Opened in 1968. |
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Renovated and expanded in 1985. |
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Over 200 stores, including two strip centers and six out-parcels. |
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Anchor stores include Nordstrom, Robinsons-May, Macy*s, JCPenney and Sears. |
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1.4-million-square-foot center located off Interstate 10 in Montclair.
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A new 1.7-million-square-foot development, Ontario Mills, was scheduled to open
in Fall 1996, just six miles east of the center. |
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Due to the California recession in the early 1990s, the center had developed
deferred maintenance issues plus an increasingly negative perception of its
cleanliness and safety. |
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Center occupancy was dropping. |
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The Plaza was at risk of losing market share to the new center.
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Donahue Schriber was brought in to stabilize the property and to differentiate it
from Ontario Mills. |
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A merchandising plan was developed to focus the center on quality, fashion retailers. |
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Extensive, cost-effective capital improvements were performed to address
operational problems. This included the implementation of new lighting, a fully
renovated parking lot, all new exterior and interior landscaping as well as a new
logo and a new color palette. |
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Maintenance and security philosophies and procedures were redirected. |
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An extensive new marketing and image campaign was developed to strategically target
the most productive customers while maintaining the center's loyal customer base.
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Center occupancy increased to 98 percent over the course of three years, representing
a 10 percent increase. |
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The impact of Ontario Mills was minimal and any sales dips were recovered in
the first year. |
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Great strides were made in increasing the center's reputation for safety, cleanliness, service and customer loyalty.
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