To us, marketing is all about implementing strategies that support the leasing plan, the management focus and the overall sales goals of a shopping center -- strategies that give life to outstanding promotional and advertising programs geared to enhancing center performance, maximizing the value of the property and retaining tenants.

Goal-oriented advertising campaigns. Sales-building events. Trackable direct response programs. Public relations plans. These are but a few of the services in our tactical marketing repertoire.

Further, Donahue Schriber marketing professionals are available to merchants for individual consultations and merchant meetings -- providing helpful advice and exploring opportunities designed to provide a maximum return for the marketing dollars.