Creekside Title
Creekside Animated GIFCreekside Highlights
Experience

facts
Opened in 2001.
Center anchors include Barnes & Noble, Bed Bath & Beyond, Old Navy, Babies "R" Us, Nordstrom Rack, P.F. Chang's China Bistro, Michaels Arts & Crafts and Marshalls.
375,000-square-foot power center located off Highway 65, directly across from the Galleria at Roseville regional mall in one of the most dynamic trade areas of the Sacramento region.
With over 60 active subdivisions and population growth expected to continue at an average of five percent per year, Creekside Town Center is ideally situated to enjoy Roseville's continued growth.

Challenges
Opportunity to capture large hotel, business and residential traffic.
Location near regional mall created the need to maintain a separate and distinct identity for the center.
The Roseville area did not have a wide selection of eateries for residents and visitors.

solution
Donahue Schriber brought in national retailers like Barnes & Noble, Nordstrom Rack and Old Navy to appeal to local residents as well as the nearby hotel and business traffic.
The opening of Creekside was designed to coincide with the opening of the new regional mall, to maximize the publicity and traffic to the center.
To establish Creekside's own identity, Donahue Schriber created a food village and community gathering areas.
Donahue Schriber also incorporated natural elements into the center's architecture. For example, the look of the trellis-covered walkway ties in with the creek that runs behind the center.
Donahue Schriber brought in a mixture of quick-style eateries as well as higher-end restaurants like the area's first P.F. Chang's, making Creekside a destination for all times of the day.

results
100 percent occupancy level.
Success of the first phase encouraged Donahue Schriber to build a second phase and enticed tenants to sign leases for the second phase.
Outstanding sales have allowed all tenants to hit their projected sales numbers.
The center's Michaels Arts & Crafts store was #2 in sales in the nation shortly after opening.


  200 E. Baker Street, Suite 100, Costa Mesa, Ca 92626 Phone: (714) 545-1400 Fax: (714) 545-4222 Web page last updated: 6/16/2003 

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